In the heart of rural India, where the rhythms of life follow the gentle flow of rivers and the whispers of ancient winds, lies a treasure trove of tradition and artistry. This is where the idea of Dhaaga was born, a brand dedicated to preserving and celebrating the intricate weaving techniques that are the lifeblood of these communities.

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We see ourselves as custodians of an invaluable heritage. Our mission extends beyond commerce; it is about sustaining the livelihoods of artisans and ensuring that their skills are not lost to time. By providing a platform for these artisans, we aim to inspire a renewed appreciation for handmade textiles and the rich narratives they carry.

We believe in transparency and authenticity. Every product from Dhaaga comes with a story – of the artisan who made it, the village it came from, and the unique technique used. This connection between the creator and the customer is at the heart of our brand, fostering a deep appreciation for the cultural fabric of India.

Handcrafted Products

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Past Events

  • Divaluxe

    Kensington, London
    24th November 2024
    (Sunday)

  • Riwaz

    Hotel Sheraton & Resorts, Abu Dhabi
    19th October 2024
    (Saturday)

  • Riwaz

    Hotel Taj Dubai,
    Business Bay, Dubai
    12th October 2024
    (Saturday)

  • Modista

    Jumeirah Emirates Tower, Dubai
    28th / 29th September 2024
    (Saturday - Sunday)

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  • Manasi

    LONDON EXHIBITION 2024

    Dhaaga is not only the Pashmina Thread which is being used for weaving the Wraps and Stoles but, the deepest emotion between the artisans and the buyers because those are 100% handmade by them. Pashmina by Dhaaga has very special emotional weaving as it is from Kashmir, my home country India.

    Dhaaga’s founders Aditi and Nachiket are from Dubai where I lived more than a decade, and I got the opportunity to buy their products in a fashion exhibition in London last month.
    All the products of Dhaaga are exclusive, unique and very beautifully made that it was very difficult to make a choice. Eventually, I ended up buying 6 of them!!!

    I loved the concept of this new venture and the deepest thought behind it to preserve the artisan’s traditional way of weaving and giving back to the society.

    "All the best to Dhaaga in the mission."

  • Nivedita

    I bought premium shawls from Dhaaga and was truly impressed by their exceptional quality. The handcrafted pashminas from Kashmir reflect superb craftsmanship, with luxurious textures and intricate details.


    The owners personally oversee quality checks, ensuring authenticity, and they provide a certificate on request. Their collection of stoles and wraps includes trendy colors and patterns that pair beautifully with both western and traditional attire.


    Dhaaga offers timeless elegance and unparalleled authenticity. It’s a brand that truly lives up to its heritage and craftsmanship! Highly recommended!

  • Shreyas Phadnis

    DUBAI

    I recently purchased a stole from Dhaaga Heritage as a corporate gift for an Emirati friend, and he absolutely loved it. I wanted a formal, authentic alternative to regular Dubai market options, and Dhaaga was perfect. Their smart, elegant range seamlessly blends tradition with trends. The quality is superb and premium, and the delivery was hassle-free, beautifully packaged, and sent directly to my workplace.

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